Country with the cleanest water.Denmark has some of the cleanest water in the world. Quite uniquely, all its water is pumped up from deep below ground, and passed through a sand filter before it comes out of the taps. It does not have any substances like chlorine added to it, which says a lot about its purity coming out of the ground!
The high quality of the Danish drinking water is not only vital to health and hygiene, but also to the quality of Danish products. Denmark’s exports of food and cosmetics products are sustained by the pureness of the Danish groundwater.
When it comes to skincare water forms a great proportion of content in most of the skincare. In the EU, the ingredients on your cosmetic labels have to be listed in descending order of weight until they reach the ingredients that are present in quantities of 1% or less. That means the first ingredient on the list generally makes up about 30%-100% of the product.
Water is used in the formulation of virtually every type of cosmetic and personal care product. It can be found in lotions, creams, bath products, cleansing products, deodorants, makeup, moisturisers, oral hygiene products, personal cleanliness products, skin care products, shampoo, hair conditioners, shaving products, and suntan products. The quality and origin of the water used can, however, vary. At Aviendo Natural, we believe that no artificial substance can replace what nature gives us in all its purity, and we therefore guarantee that our products are 100% natural. Furthermore, all ingredients in Aviendo Natural skin care products have been carefully selected for their ability to provide proven benefits to the skin. Our over-riding aim is to complement the skin’s natural functions instead of disabling them.
Apart from our Make-Up Remover (which is purely of apricot kernel oil) all our skincare products contain Danish water. Danish water is known worldwide for its unique clarity and mineral contents and is one of Denmark's biggest treasures. After being pumped from deep below the surface the water does not have to travel far as all our skincare products are produced in Denmark. This means we minimise any threat of it being compromised and losing its famous purity.
Natural SKincare and Clean WaterOur skincare contains only water that is free of toxins, pollutants and microbes is used in the formulation of cosmetics and personal care products. Water used for this purpose is also referred to as distilled water, purified water and aqua, the name used in the European Union.
Our focus on high quality natural ingredients includes the water used in our products and production processes. Produced in Denmark, Aviendo Natural uses exclusively Danish water, which is well known for its high quality.